WORK
Scroll to see select projects
The Makers Table:
Mixed Up
Interactive menu design for The Makers Table - dinner no. 8. Attendees scanned a QR code in their ice to unlock recipes for the cocktail and pie served at dessert.
Los Angeles Hot Tub Rentals
Merch design: limited edition t-shirts & trucker hats for
Los Angeles Hot Tub Rentals.
PIVOT
Some highlights from my time as lead product designer at Sezzle
Shop Tab Optimization
Optimize the in-app shopping experience to boost
user engagement & satisfaction.
-
The team analyzed existing data from the current experience to identify key areas for improvement. Additionally, we conducted surveys with over 3,000 users to better understand their shopping habits. Here’s a high-level look at what we learned:
57% of total orders originate from search
Shoppers are more likely to make purchases at “name brand” stores over small businesses
Brands labeled “Most Popular” convert at a higher rate
33% of shoppers prefer shopping by category compared to other methods
32% of Sezzle shoppers identify as "deal hunters"
-
Our learnings helped inform the following design decisions:
Sticky Search Bar: Keep the search bar fixed at the top of the page for easy access.
Highlight Established Brands: Prioritize name-brand stores and leverage their recognizable logos to build trust and familiarity in the UI.
Optimize Space: Showcase only the highest-performing categories, such as "Most Popular" and "Featured." This reduces scrolling fatigue, adds value, and provides opportunities for monetization.
Appeal to Deal Hunters: Prominently feature a "Deals" or "Discounts" section to attract value-conscious shoppers.
Organize Categories: Ensure categories are easily accessible and visually distinct to enhance the browsing experience.
-
Developed $750,000 worth of monetizable space, which has been consistently sold out for the past 8 months.
Generated over $1,000,000 in revenue through monetizable placements.
Achieved a 150% increase in total order volume.
Shop (before)
Shop (After)
Search (before)
Search (After)
Gamified Payments
Design a gamified payment experience that incentivizes & rewards shoppers for making timely payments.
-
I examined existing gamified experiences to understand industry standards and user expectations, focusing on how they use reward mechanisms to provide immediate, meaningful feedback that encourages desired behaviors and boosts user motivation. While developing the structure of this experience, I collaborated closely with product managers and the legal team to ensure compliance with the various legal guidelines and ethical standards specific to gamified payment experiences.
-
The system is structured around six tiers (Bronze, Silver, Gold, Platinum, Diamond, Onyx). I developed the visual style and experience for each tier to align with Sezzle’s brand and enhance the gamified experience. Here’s a quick overview of what I designed:
Experiences:
Management page
Benefits and FAQs
Informational modals, notifications, and tooltips
Points of entry
UI Elements:
Icons
Badges
Progress bars
Animations
-
Launching this system has provided deep insights into segmented shopper behavior, laying the groundwork for future personalization projects aimed at enhancing customer lifetime value.
Additionally, it has promoted positive user behavior.
4% more orders
3.9% less reschedules
15% more “pay now” orders
Example of upgrading to a new tier
Sezzle Subscriptions
Design end to end user experiences for Sezzle’s new subscription services, Premium and Anywhere.
-
This project began with an in-depth competitive benchmarking of well-known subscription services on the market. As the first buy now, pay later service to introduce a subscription model, we couldn't benchmark experiences from our direct competitors. While this posed some challenges, it also gave us the freedom to innovate without being constrained by existing solutions.
-
We initially focused on designing the Premium subscription, encompassing every aspect of the user experience from joining to managing and canceling the subscription. A year later, the introduction of Anywhere added complexity, requiring careful consideration of scenarios such as upgrading and downgrading between subscriptions. Over time, we developed additional flows for the subscription ecosystem, including features like "upselling" a subscription within a Sezzle checkout.
-
Anywhere monthly recurring revenue surpassed $4,000,000 / month
$ 1,000,000 / month driven by anywhere subscriptions
Over $500,000 / month dirven by Premium subscriptions
Compared to non-subscribing Sezzle shoppers: Order Frequency is 2x greater for Premium users and 4x greater for Anywhere users
Example of sign up & cancellation flow
Checkout Enhancements
Redesign the checkout page to make completing purchases easier and clearer for users.
-
This project began with gathering data and usability on our current experience. Through the use of Fullstory, the team extensively viewed and analyzed checkout sessions. From there we determined how to optimize performance.
-
The data we gathered led us to implement the following design changes:
Enhance Scannability: Enhance visual hierarchy by organizing similar information according to its level of importance, prioritizing from highest to lowest.
Optimize Checkout Accessibility: Position the checkout button and terms & conditions above the fold, ensuring effortless access.
Streamline Payment Plan Updates: Enable shoppers to effortlessly update their payment plan through intuitive visuals and a seamless single-screen interface, eliminating the need for redirection to new screens.
Facilitate Future Additions: Craft a seamless integration for incorporating new features, such as “add shipping protection”, into the checkout process.
-
These designs are not yet in production, but the positive sentiment and ease of use observed during testing instilled confidence in the new interface.
Before
After
Orders & Payments Management
Increase efficiency of managing orders & payments.
-
Making and viewing payments is a key feature of the Sezzle app. In tackling this redesign, the team recognized the importance of balancing user needs with business objectives. We conducted thorough user research and competitive benchmarking to inform our design decisions.
After gathering valuable user feedback through interviews and surveys, the team identified key areas to focus our efforts:
67% of users utilize the Payments tab more frequently than the Orders tab.
A majority of Sezzle users live paycheck to paycheck. For them, the most important information is when and how much their upcoming payments are, as well as their total outstanding balance.
-
Aside from cleaning up the overall UI, we made the following high-level refinements:
Unified Orders and Payments Tab: This change removes unnecessary filters and content, reducing cognitive load and decision fatigue while creating clearer calls to action.
Detailed Outstanding Amount: Highlight the total outstanding balance, breaking it down into smaller amounts based on Sezzle’s repayment schedule (due in 2, 4, 6 weeks). This allows users to quickly understand how much they owe and when.
Organized Information: Structure information into three main categories: "Upcoming Payments," "Active Orders," and "All Orders," with upcoming payments displayed first. This layout makes it easier for users to quickly navigate between different information sets in a digestible way.
-
A streamlined interface that delivers essential information and actions, enabling users to make quicker, more informed decisions.
Before
After